WakeMed Soccer Park | North Carolina Courage
WakeMed Soccer Park | North Carolina Courage
The North Carolina Courage, a team in the National Women's Soccer League, has entered into a strategic partnership with Inmar Intelligence. This multi-year collaboration aims to enhance professional sports marketing and fan engagement through a fully integrated marketing platform powered by Inmar's advanced data analytics.
Ralph Vuono, Chief Operating Officer of the Courage, emphasized the innovative nature of this partnership: "Innovation is at the heart of our club’s core beliefs, and this partnership represents a significant shift in how professional sports teams engage with their fanbase." He added that this collaboration positions the Courage as leaders in data-driven sports marketing.
Inmar will serve as the official back-of-kit sponsor for the next two seasons, marking one of the most valuable deals in league history. This move also signifies Inmar's growing presence in professional sports. Rob Weisberg, President of MarTech Solutions at Inmar Intelligence, stated: "Inmar has a long-standing history of driving loyalty and engagement across multiple industries, and this partnership allows us to bring that expertise into the sports sector."
Additionally, Inmar will be the title sponsor for Camp Courage, an initiative focused on making soccer more accessible to young girls in underserved communities.
The 2025 season for NC Courage begins on March 15 against Racing Louisville FC. Their home debut is scheduled for March 22 against Seattle Reign FC.