Visit NC Farms has announced a partnership with Megan Nichols, founder of NC Eat & Play, to promote agritourism throughout North Carolina. The campaign will use social media, newsletters, and blogs to highlight seasonal agritourism destinations across the state, including U-pick farms and holiday events.
The collaboration is intended to connect more residents and travelers with local agritourism experiences. Erica Calderon, agritourism marketing specialist at the North Carolina Department of Agriculture and Consumer Services, said, “Agriculture is the heartbeat of North Carolina. We are thrilled to work closely with NC Eat & Play to inspire more families to experience North Carolina’s rich agricultural heritage by visiting an agritourism destination.”
Agritourism continues to grow in North Carolina and supports farm income while offering hands-on activities for families. The initiative encourages people to visit a range of sites such as farmers markets, farm stays, wineries, special meals, and events that support local agriculture.
The Visit NC Farms program is a joint effort between the N.C. Department of Agriculture and Consumer Services, tourism leaders in various communities, and farm businesses. Its goal is to strengthen ties between consumers and food producers in the state. More details can be found at www.visitncfarms.com.
