Toyota unveils Scion 01 Concept off-road hybrid at SEMA Show

Don Stewart, President
Don Stewart, President
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Toyota has introduced the Scion 01 Concept, a new side-by-side off-road vehicle under the revived Scion brand. The concept was developed by North American Toyota engineers and features a turbocharged hybrid powertrain derived from Toyota’s truck lineup. This setup produces over 300 horsepower and includes a “Silent Mode” that allows the vehicle to operate on electric power for quieter trail experiences.

Don Federico, chief engineer and vice president of Vehicle Performance Development, said, “The Scion 01 Concept is about taking what we do best at Toyota and blending it with the passions that drive us. It’s the intersection of advanced performance and our deep enthusiasm for adventure. By bringing those worlds together in a side-by-side format, we’re exploring how Toyota performance can live in entirely new spaces — and inspire a new generation of enthusiasts to get out and go.”

The vehicle was designed by Toyota’s CALTY design team based in the United States. The Scion 01 Concept is built for various off-roading scenarios including high-speed racing, trail running, and rock crawling. It incorporates an FIA-compliant safety cage compatible with SCORE and FIA racing standards as well as components from Toyota’s driveline, suspension, and brake systems for increased durability.

Toyota states that this concept highlights its commitment to innovation in mobility solutions for different lifestyles and terrains. The company recently began assembling automotive batteries for electrified vehicles at its North Carolina plant in 2025.

The Scion 01 Concept will be displayed at the 2025 SEMA Show but is not intended for sale.

For more information about Toyota, visit www.ToyotaNewsroom.com.



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