Toyota has announced a year-long partnership with Colombian pop singer-songwriter Ela Taubert, known for her debut album “Preguntas A Las 11:11.” This collaboration aims to engage young music fans and promote Toyota’s support for emerging artists. The partnership includes sponsoring Taubert’s upcoming U.S. tour, which aligns with the album release.
Dedra DeLilli, Vice President of Marketing Communications at Toyota, stated, “Our partnership with Ela Taubert is an exhilarating step forward in our commitment to innovation and cultural connection.”
Taubert recently performed at the Sueños Music Festival in Chicago, Illinois, as part of the Toyota Music Den (TMD) lineup. Other performers included Latin boy band DND, California singer Eddie Zuko, Venezuelan artist Kobi Cantillo, and DJs Gio Sandz and Chava.
In addition to live performances, Taubert will feature in other Toyota projects this year. She will appear on “Sounds of the Road,” a series presented by Toyota and SiriusXM. Her episode will be in Spanish and marks the first time a Latin artist is featured.
Fans can follow exclusive content from Sueños and stay updated on the partnership by following Toyota Latino on social media platforms like Instagram and Facebook.
Toyota has been active in North America for nearly 70 years and employs about 64,000 people across 14 manufacturing plants. The company offers 32 electrified vehicle options and plans to start manufacturing automotive batteries in North Carolina by spring 2025.
Ela Taubert is recognized for blending her Latin roots with influences from artists like Miley Cyrus and Taylor Swift. In recent years, she opened for Karol G in Bogotá, won a Latin GRAMMY for Best New Artist, collaborated with Joe Jonas on a remix track, worked with Max Martin, received an iHeartRadio nomination, and performed at major festivals Estéreo Picnic and Tecate Pa’l Norte.
For more information about Toyota or Ela Taubert’s music journey, visit their respective websites or social media channels.
