Toyota has launched a new marketing campaign for the 2025 Toyota 4Runner titled “Your Window to the Wild,” emphasizing exploration and adventure. Toyota Marketing Vice President Mike Tripp stated, “This campaign captures the essence of adventure that has defined the Toyota 4Runner for over 40 years,” adding that the new model merges rugged capability with modern innovation.
Developed by Saatchi & Saatchi, the campaign includes a series of commercials directed by Peter Thwaites, showcasing the vehicle’s spirit and capability. The central commercial, “Into the Wild,” features a father and daughter embarking on a mountain adventure with the 4Runner.
Another aspect of the campaign is the “4Runner Landia,” directed by Eric Maldin, which targets Hispanic consumers. This includes a contest for a chance to win a 2025 Toyota 4Runner and a parcel of land. Created by Conill, the campaign runs from April 14 to May 26.
The integrated campaign spans across various media, including CTV, digital platforms, and social media. It features partners such as AllGear Digital, Amazon Music Live, National Geographic, and many more.
The 2025 Toyota 4Runner is noted for its rugged heritage, offering different grades and powerful i-FORCE powertrains. It includes features like Multi-Terrain Select and Crawl Control, setting a starting MSRP at $40,770.
Toyota, part of North America’s culture for nearly 70 years, directly employs more than 64,000 people. It is set to begin manufacturing automotive batteries at its North Carolina plant in spring 2025, offering 31 electrified vehicle options.
For more details, visit www.ToyotaNewsroom.com
