Toyota celebrates Prius’ 25th anniversary with advanced hybrid technology

Toyota celebrates Prius’ 25th anniversary with advanced hybrid technology
Scott Cooke President, Chief Executive Officer — Toyota Battery Manufacturing
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The Toyota Prius, a pioneering hybrid vehicle, is celebrating its 25th anniversary in the U.S. market. Since its debut in 2000, the Prius has been at the forefront of hybrid technology and continues to evolve with the release of the 2026 model.

The latest iteration of the Prius comes in four trims: LE, XLE, Nightshade, and Limited. It features a fifth-generation Toyota Hybrid System (THS 5) combined with a 2.0-liter engine. This system provides up to 194 horsepower for front-wheel drive models and up to 196 horsepower for all-wheel drive models. The fuel economy is estimated at up to 57 MPG combined for FWD models and 54 MPG combined for AWD models.

Expected to arrive at dealerships this summer, the starting price for the LE grade is set at $28,550 before dealer fees.

Reflecting on its history, “the Toyota Prius made its debut in the U.S. market in 2000,” marking it as one of the first mass-produced hybrid vehicles. Its innovative design quickly captured attention from environmentally conscious consumers.

In terms of technology, the new Prius offers an array of features including an available Electronic On-Demand All-Wheel Drive system across all grades. The interior boasts options like an eight-inch or twelve-inch touchscreen depending on trim level and supports connectivity through Apple CarPlay and Android Auto.

Safety remains a priority with standard features such as Toyota Safety Sense 3.0 which includes systems like Pre-Collision System with Pedestrian Detection and Lane Departure Alert with Steering Assist.

Toyota continues to offer comprehensive warranties covering various components including a ten-year/150,000-mile warranty on hybrid batteries.

With nearly seven decades in the U.S., Toyota remains committed to sustainable mobility through innovations like those seen in their extensive lineup of electrified vehicles.

For more details about these advancements or information on purchasing options, interested parties can visit www.ToyotaNewsroom.com.



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