Toyota Motor North America is celebrating its role as the Official Automotive Partner of the NFL by highlighting future football stars and those who support their journeys. The company is using the event to showcase its partnerships with NFL FLAG and Green Bay Packers’ quarterback Jordan Love, along with the unveiling of the new 2025 Grand Highlander.
Toyota is sponsoring the NFL Draft Red Carpet and creating a fan-focused area within the NFL Draft Experience, intended to amplify the experience of entering stardom. As part of a collaboration with NFL Media, the red carpet coverage will honor top Draft prospects and those significant in their paths to success. Fans at the NFL Draft Experience in Green Bay will have the chance to experience a grand entrance similar to future NFL stars at Lambeau Field.
“Toyota knows greatness doesn’t drive solo. Our NFL Draft campaign rolls out the red carpet, giving future superstars a grand entrance alongside those who helped set them on a path to success,” said Dedra DeLilli, vice president of marketing communications at Toyota Motor North America.
Toyota’s coverage will be led by 14-year-old Jazlyn “Jazzy” Guerra, who returns to host the event as future NFL stars transition into professional athletics. Other contributors to Toyota’s Green Bay content campaign include football content creator Annie Agar and NFL insider Ian Rapoport.
In addition, Jordan Love and Toyota will highlight rising talent during the Draft’s big moments. Young athletes joining the Green Bay NFL FLAG for the upcoming season will be welcomed through a collaborative effort by Jordan Love and Toyota. The partnership will also cover registration kit fees for NFL FLAG teams within 25 miles of Green Bay, contributing to the development of over 182,000 young athletes supported by Toyota dealerships nationwide.
“These FLAG athletes are at a key point where visualizing their future success is critical, so I think it’s really cool that Toyota and I can help put them on a path to walk the red carpet, get an insider’s look at the Draft and then actually select a live pick on the Draft stage,” stated Jordan Love, quarterback of the Green Bay Packers and Team Toyota athlete.
The 2025 Grand Highlander, set to feature prominently during these events, will be part of a new commercial debuting on April 21. The advertisement will convey the cultural trend of “game day drip,” showing young flag football players arriving in style via the Grand Highlander. The new campaign will be broadcasted across various media channels.
Toyota’s commitment to future mobility remains evident through its extensive offerings of 32 electrified vehicle options from its brands, supported by its upcoming automotive battery manufacturing plant in North Carolina.
For additional details, Toyota invites interested parties to visit their newsroom website.
