Toyota announced on May 29 the launch of “Lost & Found: The Challenge” Forza Horizon and Toyota’s Barn Find Pop-Up at Westfield Century City. The free public activation will take place on Saturday, May 30, from 10 a.m. to 8 p.m., and Sunday, May 31, from 11 a.m. to 7 p.m., in the atrium plaza at Westfield Century City.
The event is created in collaboration with Intertrend Communications and transforms the Forza Horizon franchise’s iconic “Barn Finds” gameplay into an interactive real-world experience. Fans are invited to explore a locked Japanese-themed barn inspired by the game’s discovery missions, where they can follow clues and uncover hidden vehicles. A Toyota Land Cruiser featured on the Forza Horizon 6 cover art will be displayed as part of the activation, along with other Toyota vehicles highlighted throughout the game.
Guests will participate in an interactive puzzle and discovery challenge by peering through cracks, windows, and hidden openings in the structure to find clues related to both Toyota Land Cruiser heritage and gameplay-inspired mysteries. Those who complete the experience will receive collectible prizes and have opportunities for sweepstakes entries for custom-branded Xbox Series X consoles and digital copies of Forza Horizon 6.
Owen Peacock, general manager of Vehicle Marketing & Communities at Toyota Motor North America, said, “Toyota trucks have always been driven by a spirit of adventure, exploration and innovation, and this experience brings those values to life in a way that connects authentically with gaming and car culture communities. By bringing the excitement of Forza Horizon 6 into the real world, we’re creating a fun and memorable opportunity for fans to engage with Land Cruiser.”
The family-friendly event also includes two playable racing simulators where attendees can test-drive Forza Horizon 6 (Rated E for Everyone), discover hidden Easter eggs, participate in limited-edition merchandise giveaways, and more.
Toyota has been present in North America for nearly seven decades through its Toyota and Lexus brands as well as more than 1,800 dealerships. The company employs nearly 64,000 people across North America who have contributed to designing, engineering, and assembling over fifty million cars and trucks at fourteen manufacturing plants. In addition to automotive production history dating back almost seventy years locally, Toyota began assembling automotive batteries for electrified vehicles at its North Carolina plant in 2025.
