Lowe’s has introduced the MyLowe’s Rewards Kids Club, a new initiative aimed at strengthening connections with families through hands-on activities and in-store experiences. This program expands on Lowe’s longstanding Kids Workshops, allowing parents to add their children directly to a MyLowe’s Rewards profile for the first time.
The new platform enables families to track children’s progress using digital badges and manage workshop registrations for multiple kids within one account. Participants can attend free monthly workshops, enjoy small perks such as complimentary organic lollipops, and engage in activities supported by Lowe’s red vest associates.
Recent research commissioned by Lowe’s highlights the relevance of this launch. According to a survey conducted by Talker Research among 2,000 American millennial and Gen Z parents of children aged 2–18, over half reported that their children’s screen time increases during colder months. Additionally, 87% said that participating in DIY projects together is among the most rewarding ways they spend family time.
Amanda Bailey, Vice President of Customer Marketing & Loyalty at Lowe’s, stated: “MyLowe’s Rewards Kids Club is about creating real moments of connection for families. By launching Kids Club, we’re giving the whole family more reasons to visit Lowe’s, build together and stay engaged over time—pairing hands-on experiences with the support of our red vest associates, who inspire creativity in a workshop or create a moment of joy when handing out lollipops while their parents shop the aisles of our stores. It’s moments like this that create relationships that help turn everyday visits into moments that feel personal, human and rooted in our communities.”
Families participating in MyLowe’s Rewards Kids Club can expect free monthly DIY workshops designed to build skills and confidence in children. The platform also offers digital tools for tracking achievements and managing participation across multiple kids. In-store experiences include kid-friendly surprises such as free lollipops and access to member gifts.
Registration for upcoming workshops is now open through Lowes.com/KidsClub or via the Lowe’s app. The next nationwide event will be held on Saturday, February 21 at Lowe’s stores across the country.
