Lenovo announced on Apr. 2 new enhancements to its global channel framework, Lenovo 360, aimed at simplifying and accelerating growth for its partners worldwide.
The changes are designed to make it easier for partners to understand how they can progress, earn rewards, and scale their businesses with Lenovo. The company said these updates reflect a continued commitment to evolving the partner experience by providing more intuitive and scalable paths for growth.
Pascal Bourguet, Chief Sales Strategy & Channels Officer at Lenovo, said, “The channel is central to how we do business. It’s how we scale, how we innovate, and how we grow together. With these latest enhancements to Lenovo 360, we’re making it simpler, more predictable, and more rewarding for partners to build their business with us. From services-led growth to new technical communities and streamlined tiering, we’re focused on giving partners clear pathways to expand their capabilities, drive profitability, and deliver greater value to their customers in a rapidly evolving market.”
Key updates include streamlining the Lenovo 360 tiers from Authorized through Gold up to Platinum levels. Partners will now have access from the start through Lenovo 360 Elevate—a program designed as a growth engine—while progression unlocks additional incentives such as co-selling opportunities and expanded resources. An enhanced digital platform within the Partner Hub will offer real-time visibility into performance metrics.
Starting April 13th, the company will also launch Lenovo 360 for Services—a structured pathway intended for those seeking recurring revenue models via solutions like digital workplace offerings or AI-driven platforms such as TruScale as-a-service. In addition, after successful pilots in several regions including UK&Ireland and Brazil among others effective April 1st—the Managed Service Providers (MSP) pathway is expanding globally.
Nick Allo of SemTech IT Solutions said: “Lenovo 360 for MSP has greatly simplified our support process and boosted profitability… This allows us to add value… achieve up to 25% margins… Overall; Lenovo’s been a strong partner who’s helped us grow.”
The rollout of Lenovo 360 Tech Connect this month aims further at supporting technical expertise among presales engineers by fostering collaboration within a global community dedicated toward advanced infrastructure solutions.
