Bank of America has received four awards in the 2025 Datos Impact Awards, highlighting its use of artificial intelligence and digital technology to improve client experiences. Datos Insights, a research and advisory firm serving the financial industry, organizes these annual awards to recognize significant innovations in banking, insurance, and securities.
Gilles Ubaghs, Strategic Advisor for Commercial Banking & Payments at Datos Insights, said, “Bank of America has achieved what many have only projected: live, scaled deployments with demonstrated ROI across diverse client segments.” He also stated that CashPro Data Intelligence “positions Bank of America as a bellwether for the industry, setting market expectations for what AI-enabled banking services should deliver.”
The bank’s CashPro Data Intelligence suite won Best Innovation in Artificial Intelligence. This suite provides corporate clients with AI-driven tools such as CashPro Search, CashPro Forecasting, and CashPro Insights. These modules are designed to help clients manage working capital more efficiently by offering quick access to critical information and actionable insights.
For Best Innovation in Client Communication, Merrill Digital Appointment Setting was recognized. This tool allows advisors and clients to schedule appointments more efficiently by enabling clients to accept advisor-initiated invitations or choose from pre-approved time slots. According to Datos Insights’ Wally Okby, this system saves advisors an average of 18 minutes per meeting.
Merrill SENSE received the award for Best Innovation for Digital Marketing. The Semantically Enhanced Notes Search Engine (SENSE) uses large language models to analyze advisor activity notes and match clients with relevant events. The platform streamlines event selection processes that were previously manual and time-consuming.
The Best Innovation in Client Experience award went to Merrill Global Wealth Trading Services (GTS). GTS offers an upgraded trading platform that supports reliable execution even during volatile market periods. It has maintained over 1,000 days without service interruption.
Wally Okby noted the impact of these technologies: “Bank of America’s wealth management innovations demonstrate measurable client and advisor impact: Merrill’s digital appointment setting saves advisors an average of 18 minutes per meeting, their AI-powered SENSE platform has identified $2.5 billion in custom lending opportunities, and their rebuilt Global Wealth Trading Services platform has maintained over 1,000 days of uninterrupted service through volatile market conditions.”
Bank of America reports spending $13 billion annually on technology investments; nearly $4 billion will go toward new technology initiatives in 2025.
Bank of America serves nearly 70 million consumer and small business clients through approximately 3,600 retail centers and about 15,000 ATMs across the United States. The company states it has roughly 59 million verified digital users using its banking services online or via mobile apps.
Merrill Lynch is part of Bank of America Corporation and specializes in comprehensive wealth management services worldwide with around $3.9 trillion in client balances as reported at the end of September 2025.
