Amazon Web Services (AWS) has announced the expansion of its AWS Marketplace in India, allowing customers in the country to purchase software and services from local providers using Indian Rupees (INR). This development introduces local invoicing and payment options for AWS Marketplace purchases, and enables Indian sellers, including Independent Software Vendors (ISVs) and Consulting Partners, to list their offerings with simplified tax compliance.
The AWS Marketplace now features over 30,000 listings across more than 70 software categories globally. Customers in India can buy products from companies such as Cisco, CrowdStrike, Deloitte, eMudhra, Freshworks, Gupshup.ai, IBM, Kore.ai, Palo Alto Networks, Redington, Salesforce, Sarvam, Sonata Software and VideoCX.io using INR.
Ruba Borno, Vice President of Global Specialists & Partners at AWS said: “India’s rapidly growing digital economy demands procurement solutions that match the pace of innovation, particularly as organizations accelerate their AI adoption. AWS Marketplace in India eliminates traditional procurement friction by enabling local currency transactions, simplified tax compliance, and streamlined procurement workflows – giving Indian customers faster access to cutting-edge technologies, and Indian sellers a proven pathway to scale their solutions and foster connections between local innovation and enterprise demand.”
Praveen Sridhar, Head of Partner Business for AWS India and South Asia added: “The expansion of AWS Marketplace in India creates new opportunities for technology providers to connect with India’s dynamic customer base. This enables Indian ISVs, System Integrators, and Channel Partners to expand their reach and scale efficiently, while streamlining compliance for all participants. This expansion reflects our commitment to India’s innovative technology landscape, helping partners grow while enabling customers to implement IT solutions faster and with less complexity, ultimately accelerating innovation across India’s digital economy.”
According to a Forrester study on the Total Economic Impact of AWS Marketplace cited by the company’s announcement, customers have achieved a 377 percent return on investment (ROI), payback within six months of use, a 70 percent reduction in discovery time for solutions and a 60 percent faster procurement process through the platform. The marketplace has also evolved to include not only traditional software but also AI agents and tools.
Girish Ramachandran, President – Growth Markets at Tata Consultancy Services commented: “As a strategic partner and customer, TCS is excited to support the launch of AWS Marketplace in India. As a launch partner, we look forward to leveraging AWS Marketplace to offer our customers greater agility, faster innovation, and access to cutting-edge solutions while enhancing our own cloud offerings. The partnership will enable us to deliver more value together, aligning with TCS’ vision to accelerate the digital transformation journeys of enterprises across India through cloud-first strategies.”
Arundhati Bhattacharya, President & CEO – Salesforce South Asia stated: “Building on our proven success with AWS Marketplace as a strategic route to market—including over $2 billion in lifetime sales in the U.S. and our recent expansion into Latin America—we will be bringing Salesforce solutions to AWS Marketplace in India. This expansion will empower Indian customers to leverage our AI-powered CRM solutions with local currency transactions in INR and simplified tax compliance while seamlessly accessing innovation-driving tools through the same proven procurement platform that has driven success in other markets.”
Pratyush Kumar Cofounder – Sarvam said: “We’re excited to be a launch partner for AWS Marketplace in India. This collaboration strengthens our mission to build India’s Sovereign AI stack— bringing population-scale India-first GenAI solutions to enterprises and governments across Bharat.”
Further information about this initiative is available at https://aws.amazon.com/marketplace/solutions/india
AWS began operations in 2006 as a provider of cloud computing services worldwide. It currently offers more than 240 fully featured services from 120 Availability Zones within 38 geographic regions around the world.
