Apple launches unified protection plan with flexible coverage options

Apple launches unified protection plan with flexible coverage options
Tim Cook,CEO — Apple Inc.
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Apple has announced the launch of AppleCare One, a plan that allows customers to cover multiple Apple products under a single subscription. Priced at $19.99 per month, the plan offers protection for up to three devices, with additional devices covered for $5.99 each per month.

“At Apple, we’re focused on creating and delivering exceptional experiences,” stated Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “Built on the trusted foundation of AppleCare+, AppleCare One extends that same reliability and makes it easier than ever to protect the products you love and depend on like iPhone, iPad, and Apple Watch, combining simplicity and exceptional value.”

AppleCare One includes benefits such as unlimited repairs for accidental damage, 24/7 priority support from Apple experts, quick service certified by Apple, and battery coverage. It also expands theft and loss protection to include not only iPhones but also iPads and Apple Watches.

The pricing structure remains consistent regardless of which products are covered. Customers can enroll their iPhone, iPad, and Apple Watch together under one plan and save up to $11 monthly compared to separate plans for each device. Products already owned that are up to four years old can be added if they are in good condition.

Additionally, when customers trade in a covered product directly with Apple, it is automatically replaced in their plan with the new device. The monthly nature of the plan allows flexibility in maintaining coverage across various products.

Customers can learn more about AppleCare One or sign up by visiting apple.com/applecare.



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