Lenovo has named Andy Rhodes as the new General Manager for its United Kingdom and Ireland operations. Rhodes brings experience from his previous roles at HP, where he was Division President & General Manager of the Video Conferencing & Accessories Division and also led the global Commercial PC business. He also spent over ten years at Dell in various executive positions within data centre, workstation, and Industrial IoT divisions.
In a statement about his new role, Rhodes said: “I’m genuinely excited to be joining Lenovo at a time of such rapid growth and opportunity, particularly as Hybrid AI reshapes our industry and how we serve customers. Lenovo has a clear strategy, strong momentum and incredible people; a combination that matters.”
Adrian Criddle, who has been leading Lenovo’s UK&I organization for the past two years during a period of significant transformation, will step down as General Manager to pursue other opportunities. Criddle will remain with Lenovo temporarily to help transition Rhodes into his new position.



